# KYP Ads > KYP Ads is a founder-led Meta advertising agency for service businesses. We build and run lead generation systems on Meta (Facebook and Instagram) for clinics, med spas, home services and trades, insurance and financial services, coaches, and professional firms. Founded by James in January 2026. ## What KYP Ads does - Meta lead generation campaigns: strategy, targeting, ad copy, and campaign management - Lead forms with qualifying questions, so sales teams spend calls closing - CRM setup and lead tracking, every lead attributed to its source - Ad creative produced by people, never AI generated, refreshed every two to three weeks - Structured creative testing where every creative gets its own budget - Lead outcomes fed back into the platform so it learns who actually buys ## Industries served - Clinics and med spas - Insurance and financial services - Home services and trades (flooring, installation, contractors) - Coaching and consulting - Professional services ## Results (first 30 days of working together, figures as of October 2026, clients anonymous) - Med spa, Toronto: 295 leads at $3.02 per lead, 4.4% click-through rate, $892 ad spend - Final expense insurance, Ontario: 21 leads at $13.30 per lead, $279 ad spend - Flooring and installation, Ontario: 29 enquiry conversations at $7.56 per conversation, $219 ad spend - Child health clinic, Alberta: 9 leads at $31.40 per lead, 3.1% click-through rate, $283 ad spend - Financial services, Canada: 21 leads at $42 per lead (category average is $50 to $80) - Coaching, United States: 249 enquiry conversations at $9 to $12 per conversation, 4.2 to 4.6% click-through rate ## Founder James, founder. Built KYP Ads with the same Meta ads he runs for clients. Before advertising, he spent his career in commercial finance at Wells Fargo, managing client relationships across a leasing portfolio with more than US$800M in owned assets. He has also run his own franchise and hosted a podcast. Close to ten years in digital marketing. Started KYP Ads from nothing in January 2026. More than twenty businesses across ten industries have paid for the system since. Works with a dedicated content manager. ## Engagement - Month to month, no setup fee, cancel anytime - Clients own their ad account, creative, and data at all times - Ad spend is paid directly to Meta from the client's own account - Pricing is discussed on a free strategy call, not published on the site ## Pages - [Home](https://kypads.com/): Overview, results by industry, method, founder story, FAQ. - [Free Scale Plan](https://kypads.com/free-scale-plan): Submit 3 quick details, get a 30-day action plan emailed back, no call required. - [Privacy Policy](https://kypads.com/privacy-policy): How we collect, use, and protect personal data. - [Terms of Service](https://kypads.com/terms-of-service): Terms governing use of kypads.com and our services. ## Contact - Email: james@kypads.com - Book a free strategy call: https://calendly.com/james-kyp-ads/my-free-scale-plan